Morgan White’s ‘The Rep’ Hits Theatres Via a Unique New Distribution Model
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Toronto filmmaker Morgan White has come up with a unique way of distributing his new film 'The Rep', which will have its Canadian theatrical debut this month at the Winnipeg Cinematheque. 'The Rep' is a love letter to repertory cinemas, focusing mainly on the story of the now defunct Toronto Underground. So, in an attempt to support independent cinemas struggling to compete with the big chain multiplexes, Morgan has offered up his film for free to those who are interested in programming it. Not only that, the theatre will keep 100% of the profit! Here's what he has to say:
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