From the Director of Helvetica: Obejectified


Fans of Gary Hustwit’s indepth look at the rise of Max Miedinger’s Helvetica font will be happy to hear about this project. ‘Objectified’ is Hustwit’s second feature, and it looks to be a great companion piece to Helvetica. Perhaps some sort of ‘design trilogy’ is in the works?? (Movie posters would be a sweet topic to look at.) This time around he’s tackling industrial design, examining the items we take for granted from a aesthetic point of view. Here’s the synopsis of the film:

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

I really enjoyed Helvetica, and it certainly proved that such a seemingly bland topic could make for some interesting discussion. It makes you realize just how dominant design is in our lives. Objectified is currently in production and will make it’s world premiere in 2009. Until then, head over to the film’s website and check out their blog for some great examples of design and more info on the film.


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